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The following companies assisted us in this report: CSR is also a valuable tool for HR departments. While the practical and thematic implementation of a CSR policy varies per organisation, it is possible to sketch a general picture of the way in which CSR can be optimally implemented to increase employee engagement.

Research example we present ten lessons learned from our investigative consultations and interviews with CSR managers. CSR is the future Customers increasingly demand social responsibility from businesses.

Research example

CSR is an increasing factor for employees in deciding whether they want to work for a company, Research example passionate they are about their job and if they want to stay working there. Bottom-up CSR communications Combine internal top-down communication campaigns with the input of enthusiastic employees as CSR ambassadors, and give employees the bottom-up communication tools to invite colleagues to join.

Everyone wins with crowdfunding Crowdfunding is an excellent CSR tool that regularly leads to high employee engagement and a sense of togetherness and company pride. Instead encourage employees to become actively involved — and make sure that management supports and actively participates in CSR activities.

By CSR we mean the results-driven process in which a business takes responsibility for the consequences of its activities on social, ecological and economic fronts, becomes accountable for the consequences of its actions and engages in dialogue with stakeholders on these issues.

CSR activities strengthen the value of a brand, influence consumer purchasing behaviour, and can improve the reputation of a business in terms of trust and honesty. Customers increasingly demand that businesses embrace corporate social responsibility.

It is no longer a question of whether companies should introduce a CSR policy, but how organisations can create a real and valuable impact with CSR. For many companies CSR is based on the following pillars: Employees want to work on projects within their organisation that contribute to their own personal growth and something bigger than themselves.

A survey amongst employees at Booking. It is particularly noteworthy that Millennials — the youngest part of the workforce, the generation born after — believe CSR to be very important.

As half of the global work force in will consist of this generation, CSR will become increasingly important for businesses in attracting and keeping talent.

People 55 years old and above are also concerned about corporate responsibility.

Research example

A similar picture emerges from our interviews with Dutch CSR managers. We do this, for example, with responsible production, reducing our CO2 consumption in logistics, but also by protecting the privacy of our online customers.

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This program focuses on people who want to discover and develop their talent. We do this together with colleagues from social sponsorship who are working in the fields of entrepreneurship, education, arts and culture and sports.

In line with this approach, more businesses are using their key competencies and skills to support the outside world. ARCADIS also organises the annual art and technology competition Artcadia at secondary schools where employees share their enthusiasm and expertise with students.

Most of our interviews showed that businesses consciously use CSR to increase employee involvement.

For example, Delta Lloyd employees regularly help people with debt prevention. The amount of letters, the confusion — it really gave him an insight into how serious a situation it can be for some people. In this way, the banker is enriched by the passion and creativity of the designers and the designers discover how important it is to have business knowledge!

Touch the heart of your employees If the subject of a CSR policy goes straight for the heart, then employees are more enthusiastic and involved PWC, So make sure you choose a subject that employees are interested in. Workers can be satisfied by having a nice chat with their colleagues over coffee, smoking a cigarette outside or checking social media.

For that you need engaged employees. Employee survey specialist Effectory conducts research into the satisfaction, commitment and engagement of the Dutch population. In Effectory surveyedemployees in the Netherlands.

These are the definitions Effectory used in the survey: Satisfaction Wellbeing of employees in their work. This influences their involvement in the organisation, motivation, pleasure in their work and the extent to which they participate in a team. Commitment and Engagement Committed workers care about their organisation.

They feel connected to their employer, believe that they fit into the organisation and stand behind its goals. Engaged employees are passionate about their work. They are energised by their work and give everything to do their job the best they can.Home Example Three.

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